![]() ![]() According to Marketwatch, about 42% of its active social media following is in the 25 to 34-year-old category. It had over 37,000 likes a day on its social media posts. ![]() She styled, photographed, captioned, and shipped the products herself for the goods she sold.īy 2015, Nasty Gal was estimated to have 2.3 million Instagram fans and 1.3 million Facebook fans. A Chanel jacket that she bought for $8 at one such store sold for $1000. The online store gained low-priced inventory by finding designer products from places such as Salvation Army stores. Within five years of inception, it became one of the leading international sites for new and vintage clothing, shoes, and accessories. Los Angeles-based Nasty Gal was founded in 2006 when a community college dropout Sophia Amoruso started selling a highly curated selection of vintage clothing on an eBay page. ![]() However, the company filed for chapter 11 bankruptcy in November 2016. ![]() Over the past decade, online clothing sales have ballooned and Nasty Gal and its founder Sophia Amoruso had managed to build a big brand and fan following among millennials. ![]()
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